Everything You Need to Know About COP28
The COP28 opened with a historic move, developing countries agreed to compile a loss and damage fund, which would signal a commitment of developed nations to provide financial compensation for...
Memory and belonging in the essence of Afro-Brazilian fashion
Explore the intersection of fashion, culture, and identity through the lens of Afro-Brazilian designers at São Paulo Fashion Week. Delve into the richness of regionalism, with brands like Apartamento 03...
ADJOAA Celebrates Its Second Year
ADJOAA's solid mission: to make ethically-produced, sustainably-made African and Black-owned fashion more accessible. Today, the e-commerce platform features over 100 brands and 20,000 curated products from across 25 countries in its portfolio.
Why Green Friday is Better than Black Friday
In short, Green Friday is about quality over quantity. It’s a sales event that benefits the customers and smaller businesses involved. While the movement started well after Black Friday was...
The Best Christmas Guide for Buying Greener Gifts
ADJOAA has done the hard work for you. We've made it easier for you to find environmentally friendly and accessible luxury products by African brands that is sure to please friends...
The Ultimate Guide to the Great Kente Cloth
There are over 350 known Kente designs, each with their own meaning. For example the ‘Obi nkye obi kwan mu si’ pattern. This translates to ‘to err is human’ and...
The Bold, the Fearless & the Beautiful: ART X LAGOS 2023
The existence of African contemporary art brings about a unique question: does everything have to be defined? Isn’t art about feeling and exploring emotions? This exploration doesn’t have to be...
UK Black History Month - Black-owned luxury Lifestyle Brands to know
At ADJOAA, we are proud to be part of the mission to make a meaningful impact, a better impact that not only uplifts ourselves and future generations but honours our...
How to Construct a Culture: Boyedoe @ CANEX Portugal Fashion
Many brands talk the talk when it comes to being sustainable designers, but this Black clothing designer also walks the walk. Of the materials used in garment construction, 80 percent...