Why Atto Tetteh Is the Ghanaian Fashion Brand Everyone’s Talking About – ADJOAA
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Why Atto Tetteh Is the Ghanaian Fashion Brand Everyone’s Talking About

British Vogue loves them. Beyoncé shouted them out. It’s about time you – yes, you! – checked out Atto Tetteh and their ultra-stylish menswear. (Though TBH, their pieces are so good they could honestly be unisex.) Hailing from Ghana, they NEED to be on your radar as a brand to watch, as they blend West African tradition with modern flourishes. It’s the stuff of fashion dreams!

Atto Tetteh is named after their founder: someone who really wanted to add his own voice to the African fashion scene. Atto was inspired by his incredible seamstress mum to start his own fashion label; he wanted to ‘revolutionise’ Ghanaian fashion. Amazing stuff, right?

ATTO TETTEH Akokoti Black Embroidered Detail Romper

Pictured: Akokoti Black Embroidered Detail Romper – shop here

The Journey: From Vision to Legacy

Atto, the clever thing, went and got a degree in business admin, which came in handy developing his company over eleven (!) years. It’s now a go-to for Ghanaian menswear – a department that, we’re not gonna lie, lacks representation at the minute. 

Customers are going gaga (as they should) for Atto Tetteh’s ability to mix regal elegance with boundary-pushing innovation. Put simply, their clothes look sick and push the envelope of fashion, one piece at a time. Who wouldn’t want to be a part of that legacy?

The company is also adored for both riding the wave of trends and setting them by themselves. Basically, if you buy something from Atto Tetteh, you’re sure to turn heads when you walk in the room!

Atto Tetteh SS22 Collection

Pictured: Atto Tetteh SS22 Collection (image credit © The Folklore Group)

‘The Invisible Hand’, one of their gorgeous recent collections, is an example of the forward-thinking African fashion we can’t get enough of. With statement blues & oranges, earthy tones and modern cuts – all made with Ghanaian textiles for that authentic feel – Atto Tetteh’s pieces are simply timeless! 


ATTO TETTEH Wide-Legged Cotton Kente Pants

Pictured: Cotton Kente Pants – shop here

Atto Tetteh aren’t all talk, though. They properly care about the environment, getting their (high-quality!) materials from local artisans. If you’re anything like us, the company’s eco-friendly luxury fashion will be right up your street. You’ll be able to shop ‘til you drop guilt free!



ATTO TETTEH Addy Black Cashmere Tule Dress

Pictured: Addy Black Cashmere Tule Dress – shop here

Global Recognition

Don’t just take our word for it, though! The fashion industry’s obsessed with Atto Tetteh’s African clothing, and have gone crazy for their ultra-precise designs and luxurious vibes. (Plus, if Beyoncé says it’s good, that’s all the encouragement we need to buy it!)

Even with all the buzz, though, the company has stuck to their guns and have carried on making high-quality, eco-friendly luxury African clothing. If you want to be earlier than your friends to Atto Tetteh, you’d better shop now!

Browse the range of Atto Tetteh products on ADJOAA here. If you’re dying to hear about the latest updates from Atto Tetteh, why not drop a follow on their Instagram?

 

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