It's the Summer of Rhythms and Sensational Fashion Street Styles – ADJOAA
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It's the Summer of Rhythms and Sensational Fashion Street Styles

The post-pandemic era has definitely pushed music festivals to another height. Over the past two years, the music event industry's revenue has dramatically increased. According to Statista, after a two-year trough the music event online revenue increased from about 5000 millions in 2021 to 30,000 millions US dollars in 2023. Its size is expanding as the crowd is increasing worldwide. 

This year is halfway through; if you missed Coachella, Homecoming Nigeria in the early half, and Afro Nation and Glastonbury have just ended, it's OK; there's still plenty of music to enjoy in the remaining months! 

(Afro Nation 2024)

(Doja Cat  in Coachella 2024, Dania Maxwell/ Los Angeles Times via Getty Images).

In London, we have the Hyde Park Music Festival 2024. Attendees can expect to enjoy a wide range of music from classics to K-pop, from 29 June until July 14th. Then there's the Wireless Festival, a viral hip-hop party, happening from July 12th to 14th. Looking ahead, Lollapalooza, the OG that always brings fresh and diverse music, is set to take place from August 1st to 4th in the States. And, of course, the Afro Punk Blktopia just released the big news—they're back in August in Brooklyn! Want more? Never forget Halloween parties like Escape Halloween, and mark your calendars for the grand New Year's Eve Countdown on December 31st, welcoming 2025.

To celebrate the music-filled second half of 2024, ADJOAA brings you some of our favourite festival fashion picks for the upcoming summer events and all the after parties. We got your music festival outfit inspirations guide with our curation of premium and consciously-crafted pieces from 20 of the 120 plus African designer brands available on our platform. 

(BST Hyde Park 2023 Memories/ BST Hyde Park)


BST Hyde Park

(June 28 - July 14)

Hyde Park is one of London's most renowned music festivals, and this year's lineup showcases the festival's commitment to inviting a broader audience. Located in the W2 district of London, BST Hyde Park will feature acclaimed classical artist Andrea Bocelli, recognized worldwide as a leading figure in the Italian vocal tradition, performing on July 5th. Additionally, the phenomenal SZA will perform across three weekends starting June 29th. Following last year's spectacular performance by Blackpink, Hyde Park continues to cater to K-pop fans by inviting the popular boy band Stray Kids. They will take the stage on July 14th, marking the festival's second invitation to K-pop enthusiasts in London.


(SZA performs on stage 2023 in Vancouver/ Andrew Chin via Getty Images)

Inspired by SZA's iconic SOS record and the classical music that will happen on the grass, some black and blue are the best choices for the park in London. Don’t forget to keep hydrated and bring a throw to get tanned.

Adjoaa's SOS Selection: Olooh Black Sleeveless TopJermaine Bleu Celeste High Waited Skirt, Boyedoe Corset Fringe Skirt, Atto Tettech Bustier, Margaux Wong Shield Ring Bracelet, Maliko Woven Slippers, MxDonna Blue SandalsBôhten Jade Sky Eye Glass

Aga Culture Kind 3 10 x 12 Throw Pillow


Wireless Festival

(12-14 July)

Over the years, the Wireless Music Festival has brought the best hip-hop to its fans. This time, they are returning with a groundbreaking lineup with two female rappers headlining the show, featuring some of the biggest names in the industry. Nick Minaj, 21 Savage, and Doja Cat will headline the event in a three-day roll alongside the chart-topping sensation Future, Ice Spice, Sean Pual, J Hus, Don Toliver, Tyla and more. Wireless Music Festival 2024 is set to be a must-attend hip-hop carnival for those in London.

(Nick Minaj on stage/ Jeff Kravitz via FilmMagic)


(Tyla on stage/ Tyla)


(Ice Spice in Barbiecore in Coachella 2024/WWD)

On the first day of Wireless, embrace your inner Barbz and wear Barbie pink to join the party in honour of Harajuku Barbie, Nicki Minaj. Neon colours are a hit in 2024, and you can't go wrong with them. Orange is another fantastic choice for making a bold statement at this vibrant event.


Adjoaa's Barbie Selection:  Jermaine Bleu Harmony Double Breasted Pocket Shirt and Pants, Atieno Yarns Orange Bikini Set, Jermaine Bleu Rosie Halter Neck Top and Full Shirred Skirt, Cute-Saint Eko Cowl Neck Knitted Top, Boyedoe Shirt & ShortsJermaine Bleu Jermaine Bleu Cirrus Crepe Crossbody Jumpsuit, Inkaturah Love Africa Earrings, Jiamini Thin Collar, Aketekete Mono Beaded Necklace, Marte Egele Top Handle Handbag, 21 Wool Street Crocheted Mini Bag, Kkerele Open Toe Sandal, Maliko High Sole Sandals


AfroPunk- Blktopic

(August 2024)

Guests will flock to Brooklyn in August for the 2024 edition of Afropunk, a music festival that celebrates Black art and aesthetics. The festival has just announced its return, solidifying its status as a must-attend event in the States. Last year’s lineup boasted local New York stars like Joey Badass and Teyana Taylor, who made a special return to the stage, alongside exciting newcomers like Baby Tate and Durand Bernarr. The festival was a spectacle of opulent fashion, with attendees and artists alike donning moss-covered suits, pearl-studded caps, and an abundance of leather in every direction (Vogue).

(Teyana Taylor in Afropunk 2023/ Joy Malone via Getty Images)

(Iniko in Afropunk 2023/Joy Malone via Getty Images)

Crochet is an excellent choice for this gathering—— a blend of traditional craftsmanship and contemporary fashion made by Africa fashion designers. Bold crochet dresses, tops and pair these pieces with statement jewelry to create a look that’s fashion forward.


Adjoaa's Crochet Selection: Bloke Pink Knit Top, Bloke Pink and Green Knit Skirt, Atieno Yarns Set, 21 Wool Street Sabi Mini Set, 21 Wool Street Flora Crochet Dress, Bloke Green Knit Top, Daily Paper Crochet Dress, Margaux Wong Shield Chocker, Jiamini Chocker with Beaded, Maliko Back Slip on Sandals, Kayadua Mos Bag, Jiamini Bucket Bag

As 2024 continues to unfold, with Adjoaa, show your beauty and energy through African fashion to celebrate the excitement and diversity of sound and culture.


London, June 29 2024 

AuthorYurui Cai, is the social media, content, and editorial intern at Adjoaa, specialising in fashion forecasting and insights. She authored this blog and coordinated the fashion styling and merchandising features.

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