Mxdonna: The Bold African Brand Making Fearless Style Cool Again
Wanting a bit more wow in your wardrobe? Well, let us introduce you to MxDonna. They’re a Lagos-based label that’s all about adding a bit of drama (the good kind!)...
African Fashion
CRISP Is the Go-To Brand for Eco-Friendly Minimalist Style - Here's Why
Hey, you! If you’re anything like me, you’ll be head-over-heels for CRISP. Let me introduce you to them! They’re an African brand big on sustainability and minimal on design. So,...
The Story of Chale Socks - A Walk with Culture
You know how we’re always on the hunt for stunning, eco-conscious African fashion pieces? Well, stop what you’re doing and listen close! Chalé Socks are making unique and bold designs,...
Inside Gaea Lumi: Where Innovation Meets Slow African Fashion
At ADJOAA, we’re all about clothing that’s sustainable yet stylish – which is why our newest obsession is Gaea Lumi, and we’re simply dying to tell you about them! With...
Voahary: The Ethical Luxury Brand Putting Madagascar on the Global Map
Let’s talk about a brand that’s doing fashion right—where every stitch tells a story, and every piece carries the soul of Madagascar. Meet Voahary, the ethical luxury label that’s as...
The Magic of Mikono Africa: Telling African Stories Through Every Stitch
Let's talk about Mikono Africa, a fashion brand that isn't just dressing bodies but empowering hands, one vibrant kitenge stitch at a time. Born from the stylish minds of Heinrich...
DỌLA: Nigeria’s Luxury Jewelry Brand Redefining Timeless African Elegance
Rooted in the richness of Yoruba culture, an ethnic group native to the South Western region of Nigeria,a Sub-Saharan country, DỌLA (pronounced Doh-lah) is a luxury jewellery brand that seamlessly...
Vanhu Vamwe: Crafting Sustainable Luxury Through Ethical Artisanal Practices
Vanhu Vamwe is redefining sustainable luxury through handcrafted accessories rooted in African tradition. Founded by Simba and Pam Samasuwo-Nyawiri, the brand blends eco-conscious materials, ethical practices, and macramé artistry to...
Eco-Chic Holiday Glamour: Ethically Made Clothing & Accessories at ADJOAA
Discover vibrant holiday party looks that let you celebrate with confidence! Shop our curated list of clothing and accessories that will turn heads at every gathering this festive season.