Emerging African Luxury Fashion Brands to Watch
Known for its “bold, innovative and vibrant knitwear” which draws inspiration from the South African Xhosa tribe. The inspiration for the MAXHOSA brand, the brain child of Laduma Ngxokolo lends...
African Fashion
The Emergence of African Haute Couture: Redefining Global Fashion
Ayissi is a Cameroon-born and Paris-based designer who presented a collection in the 2020 edition of Paris Haute Couture Week. His fashionable creations have also been worn by A-list stars,...
Top African Fashion Shows to Attend in 2024: A Comprehensive Guide
In this guide, we navigate the vibrant tapestry of fashion weeks spanning the African continent — from the bold and colourful prints of West Africa to the intricate beadwork of...
ADJOAA's Ultimate Valentine's Day Gift Guide 2024: Thoughtful & Unique Gifts
ADJOAA's Valentine and Galentine's Day Ultimate Gift Guide for you and that special someone in your life. Everybody deserves love! And nothing better than treating yourself and the people you...
Exploring Memory and Identity Through Afro-Brazilian Fashion
Explore the intersection of fashion, culture, and identity through the lens of Afro-Brazilian designers at São Paulo Fashion Week. Delve into the richness of regionalism, with brands like Apartamento 03...
Celebrating Two Years of ADJOAA: Empowering African Fashion and Sustainability
ADJOAA's solid mission: to make ethically-produced, sustainably-made African and Black-owned fashion more accessible. Today, the e-commerce platform features over 100 brands and 20,000 curated products from across 25 countries in its portfolio.
Exploring the Rich History and Cultural Significance of Kente Cloth
There are over 350 known Kente designs, each with their own meaning. For example the ‘Obi nkye obi kwan mu si’ pattern. This translates to ‘to err is human’ and...
Constructing Culture: Boyedoe's Journey at CANEX and Portugal Fashion
Many brands talk the talk when it comes to being sustainable designers, but this Black clothing designer also walks the walk. Of the materials used in garment construction, 80 percent...
Discover 7 Innovative African Jewellery Brands to Elevate Your Style
African jewellery designers and crafters have been creating stunning statement pieces that reflect the rich culture, creativity, and craftsmanship of the continent. From traditional to contemporary, these jewellery brands offer...