Our Process

We, scout, invite, vet and aggregate high-quality sustainable brands for our global community of smart, conscientious and curious consumers seeking original, premium and limited-run products.

Blog posts

Black History Month Through Fashion: Celebrating African Designers Shaping the Future of Fashion

Black History Month is a time to reflect, honour, and celebrate the stories, cultures, and creativity that continue to shape the world. At ADJOAA, Black history is not only something...

Why You Should Shop at ADJOAA: Our Curated Platform for Ethical African and Black-Owned Brands

Shopping today looks very different from even a few years ago. More people want to know where their clothes come from, who made them, and what their money supports. ADJOAA...

Top 7 Casual Outing Essentials on ADJOAA

The best kind of fashion looks good and feels right. It’s what you throw on for a slow Sunday by the beach, a brunch date, or a quick weekend getaway. ...

Effortless Postpartum Fashion from African Clothing Lines on ADJOAA

Hey mama! Congratulations on this new and important chapter of motherhood: the postpartum season. If you’re reading this, you’re probably navigating the body changes, the roller-coaster of emotions, the endless...

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