We are intentional. Intentional about our collaborations, partnerships and everyone we work with, only aligning with those who share our values and commitment to sustainability.
ADJOAA's solid mission: to make ethically-produced, sustainably-made African and Black-owned fashion more accessible. Today, the e-commerce platform features over 100 brands and 20,000 curated products from across 25 countries in its portfolio.
In short, Green Friday is about quality over quantity. It’s a sales event that benefits the customers and smaller businesses involved. While the movement started well after Black Friday was...
ADJOAA has done the hard work for you. We've made it easier for you to find environmentally friendly and accessible luxury products by African brands that is sure to please friends...
There are over 350 known Kente designs, each with their own meaning. For example the ‘Obi nkye obi kwan mu si’ pattern. This translates to ‘to err is human’ and...
