Our Commitments – ADJOAA
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Our Commitments



We are intentional. Intentional about our collaborations, partnerships and everyone we work with, only aligning with those who share our values and commitment to sustainability.

Blog posts

ADJOAA Celebrates Its Second Year

ADJOAA's solid mission: to make ethically-produced, sustainably-made African and Black-owned fashion more accessible. Today, the e-commerce platform features over 100 brands and 20,000 curated products from across 25 countries in its portfolio.

Why Green Friday is Better than Black Friday

In short, Green Friday is about quality over quantity. It’s a sales event that benefits the customers and smaller businesses involved. While the movement started well after Black Friday was...

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