There’s just something about kaftans. Easy to slip into, elegant without trying, and rich with history, it’s one of those timeless pieces that feels as good as it looks.

Rooted in African culture yet embraced across the world, the kaftan has flowed through centuries to remain a true wardrobe essential.

Today, they’re more than ceremonial attire. They've become global fashion statements, with African designers leading the charge in reimagining them through sustainable fashion.

Here at ADJOAA, we celebrate this evolution by curating kaftans that honours heritage while embracing eco-conscious values. 

The Story of the Kaftan

The kaftan is known by many names, and each variation reflects a journey across cultures. In North and West Africa, the boubou (or bubu) is the flowing robe often worn for both daily life and formal occasions, especially in countries like Senegal, Mali, and Nigeria.

In Nigeria, a more structured version of this attire is called the Agbada, traditionally worn by men as a symbol of prestige and authority. 

Across the Middle East and North Africa, the caftan has roots in Ottoman and Moroccan dress, where richly embroidered versions were reserved for royalty and special ceremonies. 

Meanwhile, in Western fashion circles, “kaftan” or “caftan” has become the catch-all term, describing everything from relaxed resort wear to high-fashion gowns inspired by these traditions. 

Though the names differ—kaftan, caftan, boubou, or agbada—the common thread is a garment that embodies ease, elegance, and cultural pride.The kaftan’s story in Africa is as diverse as the continent itself. 

They have always symbolized beauty, dignity, and versatility. 

Today, kaftans are crossing borders. International style icons and tastemakers are embracing them as statement pieces, proving that African fashion is steadily shaping global trends. 

Kaftans Meet Sustainable Fashion

What makes African kaftans even more compelling today is how designers are merging culture with sustainability. Many brands now use eco-friendly fabrics like organic cotton, handwoven textiles, or naturally dyed cloth.

By working with artisans and local communities, these designers ensure that every kaftan is more than just clothing; it’s a story of craftsmanship, sustainability, and impact.

This shift toward slow fashion challenges fast-fashion norms, encouraging conscious consumption while celebrating African artistry.

10 African Designers Bringing Kaftans to Life

On ADJOAA, you’ll discover a range of kaftans from excellent African designers made with intention and style:

1. Cute Saint

With a focus on minimalism and functionality, Cute Saint reimagines the kaftan as versatile, everyday luxury. Their aesthetic leans into soft tailoring and subtle detail, proving that simplicity can still make a bold statement.

Shop the Cute-Saint Agbada Shirt Set on ADJOAA

Shop the Cute-Saint Pele Boubou on ADJOAA

2. Yeside Laguda

Lagos-based designer Yeside Laguda is known for her striking women’s kaftans, which balance flowing silhouettes with intricate embellishments. Each piece simply feels like wearable art—and that’s why ADJOAA loves them.

Shop the Yeside Laguda Yara Agbada with a Slip Dress on ADJOAA

3. Jermaine Bleu

Jermaine Bleu designs kaftans fusing clean tailoring with cultural depth. His designs often play with structure and fluidity, making them a standout choice for the modern man.

Explore more of these on ADJOAA

4. Domina by Michelle

Discover beautiful kaftan pieces on Domina by Michelle’s collection on ADJOAA. Made with breathable, eco-conscious fabrics and can be styled effortlessly.

Shop this stylish Ifem V-neckline Kaftan on ADJOAA

Shop this breathtaking  Chechi V-neckline Kaftan on ADJOAA

5. BKCo

The brand is literally named Boubous, Kaftans & Co.That should tell you all you need to know. Explore some beautifully crafted boubou dresses and kaftans in their collection on ADJOAA. It’ll be worth your time.

Shop this flowy Bella Brown Boubou Dress on ADJOAA

See more of these on ADJOAA

6. NAIA

Experience the fusion of elegance and African artistry in colourful boubous and kaftans with NAIA

Shop this elegant  NAIA Sayo Midi length two-toned Kaftan on ADJOAA

7. Lutaawo

Ugandan label Lutaawo celebrates the freedom of African silhouettes with kaftans that feel both effortless and elevated. Their pieces are rooted in heritage but carry a distinctly modern vibe.

Shop this beautiful Chuma Brocade Boubou Dress on ADJOAA

8. Zineb Hazim

For those who love detail, Zineb Hazim creates kaftans that celebrate North African craftsmanship with contemporary flair. Rich fabrics and elegant embroidery give the designs a timeless quality, making them ideal for special occasions.

Explore more of these on ADJOAA

9. Atuche Woman

Bold and fashion-forward, Atuche Woman brings a youthful energy to the kaftan. Expect vibrant colors, playful cuts, and a sense of experimentation

Shop this elegant Atuche kiitan Bubu on ADJOAA

10. AIMAS

AIMAS’ kaftans often feature bold prints and relaxed tailoring, making them versatile pieces that transition easily from casual daywear to evening elegance. 

Shop this and more on ADJOAA

Each designer brings their unique voice to the kaftan, proving that African fashion is diverse, dynamic, and conscious.

Styling the Sustainable Kaftan

The beauty of a kaftan lies in its versatility. 

Throw one on with sandals for a relaxed brunch, dress it up with heels and bold African jewellery for evening events, or belt it at the waist for a modern twist. 

Pair your kaftan with sustainable African accessories; think ethically crafted jewelry or handwoven bags from African brands to complete the look.

A kaftan is not just an outfit; it’s an investment in timeless style and mindful living.

Why Shop Kaftans on ADJOAA

By choosing a kaftan from ADJOAA, you’re doing more than updating your wardrobe, you’re supporting African designers, empowering artisans, and making a sustainable fashion choice. 

Every purchase helps preserve cultural heritage while promoting a greener fashion industry.