SEVARIA
At Sevaria, fashion is more than just clothing—it's a celebration of individuality and authenticity. Founded in 2018 by young fashion designer and make-up artist Jamie Bryan Kimani, our brand stands at the forefront of gender fluidity and culturally inspired creativity in Nairobi.
Inspired by the desire to break free from gender norms and express personal style, Jamie embarked on a journey to create unique and statement-making apparel. The result? A contemporary brand that beautifully fuses androgynous aesthetics with vibrant Kenyan culture.
Our Aesthetic Roots
Sevaria's aesthetic stems from Jamie's personal style and vision. As a designer who does not conform to traditional gender boundaries, Jamie sought to create clothes that reflect this liberating mindset. Unable to find what he desired in the men's section, he began crafting clothes himself, blending style and comfort effortlessly.
East African culture serves as a wellspring of inspiration for our androgynous fashion. Embracing the rich heritage and traditions, Sevaria incorporates fabrics from the Maasai, celebrating the beauty of our culture through apparel.
Beyond Taboos: Embracing Positivity
In regions of Africa where gender fluidity and queerness are often considered taboo, Sevaria embraces a more positive approach. Our creations serve as a canvas to tell stories of African heritages and tribes, promoting a sense of pride and appreciation for our diverse cultural roots.
A Fusion of Tradition and Modernity
Sevaria takes pride in incorporating African textiles into our designs, paying homage to the continent’s rich cultural heritage. While some fabrics may not be traditional, they reflect the evolving nature of African fashion and celebrate the ever-changing landscape of global style. Looking ahead, Sevaria plans to deepen its connection to traditional techniques and materials from various African regions.
A Purpose-Driven Path
During the pandemic, uncertainty loomed, but Sevaria remained resilient. Our commitment to making a positive impact pushed us to create charity T-shirt designs, with proceeds supporting underprivileged girls' access to sanitary towels. In collaboration with Enda, Sevaria also developed an androgynous clothing line to LGBTQ+ centers in Kenya. We firmly believe that clothes are the artistic change we need to better society.
The Vision Ahead
In the coming years, we envision Sevaria thriving as a show-stopping fashion brand, making a powerful statement with every collection. Our goal is to see Sevaria become one of Africa’s top five fashion brands, known for its boldness, creativity, and showmanship—much like the iconic fashion era of the 1990s. With every collection, Sevaria makes a statement, celebrating identity, pride, and the unyielding spirit of African culture.
Sevaria is more than just a brand; it is a celebration of identity, pride, and the unyielding spirit of African culture. Discover our collection of culturally inspired genderfluid pieces that foster self-expression and embrace the essence of modernity and tradition. Step into a world where fashion knows no boundaries – Sevaria, where authenticity shines, on ADJOAA