Bisrat Negassi: Empowering Creativity in Fashion and Art – ADJOAA
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Empowering Creativity: Bisrat Negassi's Impact on Fashion and Artistic Discourse

Spotlight on Bisrat Negassi

Spotlight on Eritrean designer and author

Courtesy of the designer.

In the dazzling world of fashion, where creativity and innovation collide, there are some individuals whose stories stand as remarkable journeys of perseverance and triumph.

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One such luminary is Eritrean born designer, Bisrat Negassi whose path from her homeland to the glamorous streets of Paris is nothing short of a mesmerizing tale.

Spotlight on Eritrean designer and author

Photo: Yves Borgwardt for Harper's Bazaar

Her early years were steeped in the heritage of her homeland, Eritrea where tradition and craftsmanship intertwined. However, as  fate will have it, Bisrat would face an unexpected twist.

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Forced to leave her beloved Eritrea due to political turmoil, her family settled in Hamburg, Germany when Bisrat was still a very young girl. Far from home, she clung to her passion for fashion.

Her unique fusion of traditional Eritrean motifs with contemporary aesthetics began to turn heads, garnering her recognition as a rising fashion talent in the European fashion scene. 

In the fashion capital of the world, Negassi's undeniable talent found its true home. With the grandeur of the Eiffel Tower as her backdrop, she established her eponymous fashion label captivated by the unique blend of elegance, cultural heritage and contemporary allure that permeates her collections.

Spotlight on Eritrean designer and author

Courtesy of the designer 

Beyond her groundbreaking work as a fashion designer, Bisrat is a celebrated author. Her poignant book, ‘Ich Bin’ which translates to ‘I am’ was published in 2022 and chronicles her arduous journey from Asmara to Paris shedding light on the strength of the human spirit and power of creativity to transcend borders and cultures.

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She is also the author of the poem, FreeDem Red published on Google Arts and Culture Website

Today, Bisrat is the co-founder of M.Bassey, a non-profit whose aim is to advance contemporary artistic discourses and viewpoints from Africa and the Diaspora in the fields of art, music, design, craft, and fashion.

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She also serves as head of Fashion and Textiles Collection at the museum für kunst und Gewerbe (MK&G) in Hamburg. 

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