Rooted in the richness of Yoruba culture, an ethnic group native to the South Western region of Nigeria,a Sub-Saharan country, DỌLA (pronounced Doh-lah) is a luxury jewellery brand that seamlessly blends African artistry with contemporary design. The name, derived from the full name “Oluwasoademidola,” translates to “God has transformed my crown into wealth,” definitely reflects the brand’s ethos of elegance, heritage, and enduring value. 

Founded in 2018 in Nigeria by, Eyitemi Adeniyi, DỌLA fashions pieces that tell stories- stories that celebrate milestones,successes, individuality, and timeless sophistication.The brand has since expanded to London in 2020.  

A Fusion of Tradition and Modernity  

As mentioned earlier, DỌLA’s designs draw inspiration from the Yoruba heritage of the head designer, reimagining traditional designs in minimalist, wearable art. Each collection of the brand: from the “Oríkì Line”- which celebrates life’s milestones with timeless pieces designed to last for generations-to the exclusive “Ọkan by DỌLA” which offers bespoke creations that reflect each client’s unique vision- is carefully crafted to be transcend trends and be timeless. The brand’s commitment to detail ensures every piece is not just an accessory for the owner, but a legacy, meant to be cherished across generations.  

Sustainability and Slow Fashion

In an era of fast fashion, DỌLA  focuses on conscious luxury. The minimalist designs ensures the jewellery can serve many generations of wearers. Also, the brand prioritizes “slow fashion”, which places quality over quantity, through the production of limited collections using ethically sourced materials. Every piece with DỌLA is made to last there by reducing waste and promoting mindful consumption. DỌLA ensures sustainability without compromising elegance.  

Jewellery as Legacy

Beyond aesthetics, DỌLA represents a movement—a shift towards mindful adornment. According to the brand, Eyitemi Adeniyi’s vision was to create jewellery that carries emotional weight, symbolizing personal journeys and cultural pride. DỌLA was born out of a deep passion for storytelling, artistry, and legacy. Whether it’s a bespoke piece or a signature design, DỌLA’s creations are more than accessories; they are heirlooms. For Eyitemi, jewellery has always been more than adornment—it’s a connection to heritage, a celebration of individuality, and a way to mark life’s most profound milestones

Global Recognition and Expansion

DỌLA has showcased its designs on platforms like London’s HomeGrown Club in 2022, where it was highlighted as a sustainable African luxury brand. The HomeGrown Club event was to highlight slow fashion and this move not only introduced DỌLA to a wider audience but also reinforced its mission—to merge African craftsmanship with worldwide appeal. In the last quarter of 2024, DỌLA returned to Nigeria, through an exclusive partnership with Iro Lagos, a premier concept store showcasing the best of local and international designs. 

This partnership shows a significant shift in the Nigerian luxury space and offers customers an exclusive access to a unique range of jewelry pieces that celebrate traditional African art while embracing modern aesthetics, while also placing DOLA at the forefront of the country's evolving luxury sector, catering to discerning shoppers who value high-quality craftsmanship and innovative design. The partnership reaffirms the growing demand for luxury products rooted in African craftsmanship and underscores DOLA’s commitment to re-establishing its presence in the Nigerian market.

The partnership also gives DOLA the opportunity to collaborate with Nigerian artisans and manufacturers to integrate international design standards with Nigeria’s rich creative economy.

Where to Find DỌLA

In a world of disposable fashion, DỌLA stands apart—offering jewellery that is timeless, meaningful, and made to last. DỌLA isn’t just crafting jewellery—it’s redefining luxury for the modern, conscious consumer.

Discover DỌLA’s exquisite collections on ADJOAA, a hub for sustainable African fashion.