Have you ever worn an outfit that looked good on you, but wasn’t quite your look? Domina By Michelle believes that what you wear should be your personal style. So when you wear their clothing, you won’t miss out on wearing the latest trend just because it isn’t your taste. With prestige, feminine and cultural designs blended into their fashion, their label was made for women who want to wear their clothes with comfort and meaning. 

So, What’s Their Secret? 

Here’s what I love about Domina By Michelle. They approach their fashion like baking; they produce their clothing from scratch. Unlike most brands that make their garments from pre-made fabric, Domina By Michelle begins with the loom. Yup, you heard me. Before every thread that interweaves African culture with style, material is spun on a loom where every fibre is moulded into fashion that radiates colour and screams your swag. Domina By Michelle uses, Akweken, an old African weaving craft, to radiate colour and movement within their collections of fashion. 

Now, if the ‘behind the seams’ dedication wasn’t enough for you, then their commitment to sustainability will be! 

What Made Us Fall In Love

Now, we all love sustainable brands, but Domina By Michelle takes it to a whole other level! It takes three days to self-dye their fabrics with hot wax, carving detailed patterns into stamps, pouring their art onto wood, then stamping it all over the fabric to create a vibe that you can make yours! They even work with naturally grown dyes from West Africa. You’ve gotta appreciate their loyalty to using only soft fabrics like polyester, cotton and linen to make their clothing so smooth and comfortable you could just sleep in them! 

Why We Can’t Get Enough!

I think we all practically gravitate towards the latest trends, even if we’ll only wear it once. But along with comfort, Domina By Michelle’s latest collection ‘LADY’ offers effortless elegance that highlights your beauty, strength and style. Who wouldn’t want to wear clothes that feel good wearing AND has that effect? With the details in these garments, there’s no doubt they’ll become a permanent addition in your closet!  

Models wearing Domina By Michelle’s ‘LADY’ collection.

The brand’s Waterfall Dress would lift any woman’s mood with its pleated upper front bodice and a specific cut to give you a highlighted waist. Imagine how you would look twirling in the beautiful cotton dress, hand-dyed in a sky print to give you a flourishing effect!  

Model wearing Domina By Michelle’s Waterfall Dress.

This stunning Venus Maxi Dress, made of silk, would give you a luxurious, lightweight feeling with a black crepe overflowing strap as an elegant touch. The design has an A-line cut and is maxi length, making the dress’s style flowy and relaxed. 

Model wearing Venus Maxi Dress, Domina By Michelle

By now you can see that the brand is not afraid of clothing designed with a statement that says “I am confident. This is me!” These gorgeous dresses only give us a glimpse of the variety of styles that Domina by Michelle produces. 

Where to Find Domina By Michelle

Feel the smooth, light and refreshing touch of Domina By Michelle for yourself! 

Discover a range of the brand’s elegant and expressive collections on ADJOAA