If you’re looking for fashion that’s designed for both men and women, then AJABENG is your brand! Founded in 2018 by Ghanaian designer Travis Obeng-Casper, AJABENG is a label that offers unisex clothing by blending masculine and feminine elements in their designs, creating both experimental and conservative clothing for everyone.  

Model wearing AJABENG clothing.                      Clothes from “AfroRomance” collection                                                                       

Being Recognised as One of the Top African Brands 

AJABENG made its international debut at Arise Fashion Week 2020, receiving recognition as one of the Top 8 African Brands by a panel that included Naomi Campbell.  

The brand has since worked with African creatives Daniel Obasi, photographer Stephen Tayo, and others. They have been featured in Clash Magazine, modelled by Ghanaian indie music sensation Amaarae, and have been worn by Cape Verdean songstress Mayra Andrade on IndustrieAfrica! 

But most importantly, their enthusiasm for promoting other young African creatives in the industry is a close second to the dedication of keeping their fashion’s ecosystem sustainable by making the most of biodegradable materials in their clothing.  

Why We Love the Direction They’re Running In 

AJABENG describes themselves as an “Afro-minimalist” brand that takes pride and pleasure in producing easy-to-wear fashion and modern tailoring. They are dedicated to combining vibrant styles of traditional African clothing with Accra’s streetwear throughout their collections.  

How African Heritage is Making Fashion Eco-Friendly  

But how do they keep their clothing production sustainable? For starters, founder Travis Obeng-Casper decided to mix traditional handweaving techniques with wool and cotton to create a hybrid Ghanaian textile. He aimed to revisit African heritage to celebrate what could be achieved with AJABENG’s designs and find a modern way to represent it, which you’ve gotta admire.  

Not only did he achieve this, he mastered it until he was able to keep a softer, lighter and durable feel in the brand’s clothing. Today, AJABENG’s goal is to integrate Ghanaian handwoven textiles into everyday wear.  

Ghanaian Slow Fashion in the Spotlight  

AJABENG’s most recent collection The Pride of GHANA Spring/Summer 24′ represents a vision of freedom. It highlights the culture, sound and rhythm of Ghana.  

Models wearing AJABENG’s The Pride of GHANA Spring/Summer 24′ collection.  

A previous collection AJABENG launched is the Ghana Awake Collection (Fall 22) which shines light on the radiant, effortless beauty, and worthiness that represents every Ghanaian. The collection also portrays the commonly thought plain life in Ghana as a place of true beauty to the world.  

Models wearing AJABENG’s Ghana Awake Collection (Fall 22).  

AJABENG’s collections are known to be thought-provoking social commentaries as they call the brand’s birthplace and its people to be proud of their heritage, their aesthetic and see their worth.   

Their styles reimagine everyday Ghanaian clothes in a modern, culturally aware, sustainable way. It could even become your style, because the fashion industry is forever evolving!  

Discover more of AJABENG's collections on ADJOAA!