Wanting a bit more wow in your wardrobe? Well, let us introduce you to MxDonna. They’re a Lagos-based label that’s all about adding a bit of drama (the good kind!) into the fashion world. Think fearless colours and designs oozing with confidence. We can’t wait for you to meet them!

A Bold Beginning

MxDonna was founded by Nigerian designer Nonye Goodie-Obi. She basically wanted to celebrate women who are powerful, fearless and unapologetically themselves, by giving them clothes that make them feel like they run the world! Oh, we’re living for this.

Goodie-Obi launched the brand to update and overhaul the modern African woman’s wardrobe, and drew inspiration from both traditional and modern influences. The result? Showstopping looks that’ll turn heads – because if you’re going to walk into a room, why not own it?

MxDonna’s clothes are absolutely everything. We’re talking statement sleeves, striking colours and surprising textures that are sure to be your new obsession. Whether it’s a sculptural dress or flowing trousers, these clothes are figure-flattering and stylish as anything.

Conscious And Ethical Craftmanship

Don’t let the glamour fool you, though! Mxdonna’s clothes are made with wearability in mind, too. So whether you’re owning the boardroom or winding down at a rooftop party, the luxury fabrics and careful tailoring will help you feel as good as you look.

Like loads of brands in the fight to revolutionise African fashion, MxDonna keeps sustainability at the forefront of everything they do. By working with local artisans, sourcing materials ethically and using small-batch production, MxDonna’s clothing isn’t just giving us life; it’s giving back to the environment!

ADJOAA’S Favorite Picks

Let’s take a closer look at some of our faves. We’re absolutely loving this midi dress, in a gorgeous green and featuring a deep off-shoulder cut. Best of all, the maxi is cut from sumptuous chiffon fabric – giving the dress a luxurious, smooth silhouette.

Pictured: Aku Green Off Shoulder Midi Dress – shop here

We’re forming a borderline unhealthy obsession with this slit dress, too. Not only is the rich orange so insanely eye-catching, it’s made from high-end crepe fabric and is pulled together with careful hand-stitched embroidery. Perfect for that cocktail party!

Pictured: Morowa Slit Dress – shop here

Oh my goodness – we haven’t even talked about the shoes yet! MxDonna have loads of stylish, sleek sandals in their collection. Our faves? These simple, elegant ones made from white leather; it’s giving poolside regality that we can’t get enough of.

Pictured: Maxine White Leather Sandal – shop here

MxDonna know as well as we do that you – yes, you! – don’t want to fit into a mould. They’re all about helping you show yourself off, to be confident and express who you really are: bold, brilliant and fabulous.

Whether you’re looking to switch up your whole wardrobe or you just want a fire fit for your next big event, MxDonna has got the look for you. 

If you’re interested (let’s be real, we both know you are), check out MxDonna’s range right here on ADJOAA. What’s more, if you’re dying to check out the latest looks and updates, drop a follow over on MxDonna’s Instagram. We know you want to!