Domina by Michelle: Seamlessly Merging Elegance with Cultural Expression
Have you ever worn an outfit that looked good on you, but wasn’t quite your look? Domina By Michelle believes that what you wear should be your personal style. So...
Sustainable Fashion
Aïru: Swimwear That Feels Like A Love Letter To Yourself
In a world obsessed with fleeting trends, Aïru does something radical, it celebrates you. This isn't just another swimwear brand trying to squeeze you into someone else's idea of perfection. Marcie...
Kkerele: Crafting Sustainable Luxury through Mindful Design
Mindfulness is the practice of living in the present. Every thought, every feeling, every sensation is experienced without judgment. While this is easier said than done, Kkerele seems to have...
Why You Should Shop at ADJOAA: A Curated Platform for Ethical African and Black-Owned Brands
In a world where fast fashion dominates, ADJOAA stands as a beacon of conscious consumerism – where sustainability, heritage, and craftsmanship are at the heart of everything we do. We...
121 Must-Have Products to Shop From ADJOAA’s Curated Collection
Attention, shoppers: We’ve rounded up 121 must-have finds from ADJOAA, featuring fashion-forward pieces, statement accessories, and artisanal home décor that celebrate contemporary African craftsmanship and sustainable fashion. Whether you're looking...
Ivory Afrikaan: Transforming Sustainable African Fashion Into Wearable Art
Okay, let’s talk about statement fashion! You know that moment when you spot an outfit so striking it stops you mid-sentence and compels you to ask, "Where did you get...
KAHINDO: African Fashion That Feeds the Soul with Bold Color and Conscious Design
Let’s talk about the kind of fashion that actually does something to you—you know, the kind that lifts your mood and gives you that boost of “I’ve totally got this”...
AIMAS: A Nigerian Fashion Brand Crafting Stories Through Every Stitch
In a fashion world that often chases speed over soul, AIMAS moves differently — and it’s about time someone did. Founded in Lagos by Tayo Shonekan in 2007, the brand...
Set Sail with 3 Ladies Pirates: Ethical Fashion For The Bold and Unconventional
This all female crew is setting sail on a mission far greater that style alone. The Visionary: Samira Mihaja Moumni What happens when you trade science for fashion? You get 3...