Mxdonna: The Bold African Brand Making Fearless Style Cool Again
Wanting a bit more wow in your wardrobe? Well, let us introduce you to MxDonna. They’re a Lagos-based label that’s all about adding a bit of drama (the good kind!)...
UK Music Festivals 2025: African Designer Brands You'll Want To Wear
As summer begins to peek its head through the doom and gloom of winter, festival season approaches too. The UK’s music festival scene represents something for every taste: the indie-electronic...
The Story of Chale Socks - A Walk with Culture
You know how we’re always on the hunt for stunning, eco-conscious African fashion pieces? Well, stop what you’re doing and listen close! Chalé Socks are making unique and bold designs,...
Why Atto Tetteh Is the Ghanaian Fashion Brand Everyone’s Talking About
British Vogue loves them. Beyoncé shouted them out. It’s about time you – yes, you! – checked out Atto Tetteh and their ultra-stylish menswear. (Though TBH, their pieces are so...
Inside Gaea Lumi: Where Innovation Meets Slow African Fashion
At ADJOAA, we’re all about clothing that’s sustainable yet stylish – which is why our newest obsession is Gaea Lumi, and we’re simply dying to tell you about them! With...
Anike: Championing African Artistry with Bold African Prints and Colorful Style
Listen close: we’re dying to tell you about Anike! They’re sure to be your new favourite brand for their bold, beautiful designs – not to mention their mission to champion...
Voahary: The Ethical Luxury Brand Putting Madagascar on the Global Map
Let’s talk about a brand that’s doing fashion right—where every stitch tells a story, and every piece carries the soul of Madagascar. Meet Voahary, the ethical luxury label that’s as...
The Magic of Mikono Africa: Telling African Stories Through Every Stitch
Let's talk about Mikono Africa, a fashion brand that isn't just dressing bodies but empowering hands, one vibrant kitenge stitch at a time. Born from the stylish minds of Heinrich...
O’Eclat Designs: Celebrating African Heritage Through Eco-Conscious Fashion
In the bustling heart of Lagos, where tradition dances with modernity, a fashion brand is weaving stories into every stitch. Meet O'Eclat Designs, pronounced "O-eyklah", a name that marries the...