African Fashion in London: Celebrating UK-Based African Designers at ADJOAA
Experience the vibrant fusion of African culture and London style with ADJOAA's showcase of UK-based African designers' creations.
NEW ARRIVALS
AJABENG: The intersection of minimalism and contemporary African art and culture.
◀ SHOP NOW ▶DIBIA
Immerse yourself in the essence of natural ingredients, carefully selected to nourish and revitalize your skin.
SHOP NOWSHOP THE LATEST
SUMMER EDIT
Barbie-inspired Glamour: ADJOAA's Pink Collection
Dive into Barbie-mania at ADJOAA.
Unleash vibrant hues of pink and fuchsia to look Ken-sensational at any event. Ditch a life of plastic, but look fantastic with our range of environmentally friendly and sustainable clothing. Shop our premium African designers and Black-owned brands here, at ADJOAA.
ADJOAA: Sustainable Fashion from Africa and Black diaspora
ADJOAA is a curated, multi-brand online marketplace specialising in premium, high-fashion and sustainable brands by African designers and Black-owned businesses. ADJOAA is dedicated to creating a fully circular and environmentally conscious business. From sourcing to production and beyond, we guarantee ethical practices and minimise our manufacturing impact through environmentally conscious solutions.
Read moreWORD ON THE STREET
Swift delivery and quality product
I just had to wait 7 days for my order, which was really quick (from Afrika to Europe). I really like the product I purchased, it was exactly how I expected to be. And thank you for the kind note that you wrote. The only thing I really didn't like was that I wasn't aware of paying the VAT.
As someone who's passionate about ethical and sustainable fashion, I was thrilled to find Adjoaa. They prioritise ethical sourcing and fair trade practices, and it shows in the quality of their products. I feel good knowing that my purchases are supporting responsible businesses and helping to promote African fashion around the world.
Hey! I received the dress and my whole family completely FLIPPED
They absolutely love it so much.
Excellent
Just like my beard oil, the black soap was fantastic. I feel super fresh after use and it arrived far earlier than I expected. Need as I say more? Thank you ADJOAA.COM for making it all possible. I'm sure coming back for even more products on your site.
Love love love!
I adore this piece. It is well crafted, true to size and even more beautiful in reality than it is on the site. The quality for price is exceptional. The process to order was effortless and team ADJOAA have great customer service. Highly recommend!
Lovely smooth texture
This butter had a lovely smooth texture. It keeps the skin smooth and soft especially during the winter months and Its has proven to be a hit with all the household.
Stunning & Perfect fit!
I got the dress and it was well worth the wait. It is Stunning! And fits perfectly. Thank you so much for your transparency, your responses and for connecting me with such a beautiful piece.
AMAAAAAZING!
You guys ROCK! Thank you so very much!
Gorgeous dress
Amazing quality and beautiful fit! It was delivered fast!
Quality corset
I was amazed with the product I received. Thanks for your fast shipping.
OUR BLOG
Not just a music festival: all you need to know about the revolutionary Afropunk festival
Immerse in the grand celebration of music, fashion, and diversity. Empower emerging black clothing designers, indulge in African fashion influences, and make confident and ethical choices.
The Ultimate Luxury Getaway In Mozambique You Need to Experience
Embark on an extraordinary journey through Mozambique's wonders. From the enchanting Quirimbas Archipelago to the magnificent Niassa reserve, immerse yourself in this nation's diverse beauty. Discover visa requirements and travel...
Madagascar's Vibrant Influence on Luxury Fashion Innovator Eric Raisina
Experience the transformative creations of Eric Raisina, the visionary designer who seamlessly combines luxury fashion with the vibrant flair of Madagascar. Immerse yourself in his exclusive designs that reflect the...