Shop sustainable African fashion brands – ADJOAA
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ADJOAA

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Experience Sustainable African Fashion at its Finest: Wear Our Stories©

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Sustainable Handcrafted Bags

AAKS: Ethical Raffia Bags from Ghana

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NEW ARRIVAL

Ethnic Elegance: Vanhu Vamwe's Sustainable Handbags

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Support 80+ Thoughtfully-Sourced, Sustainable Black-Owned Brands and Emerging African Designers like AJABENG, Yeside Laguda, XITA, 3 Ladies Pirates, Naia, Margaux Wong, ADINKRA London, Skin Gourmet, Pretah, Maliko, Ezrumah and many more.

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Sustainable African Fashion

In our relentless pursuit of Sustainability, ADJOAA is dedicated to creating a fully circular and environmentally conscious business. From sourcing to production and beyond, we prioritize ethical practices and minimize our environmental footprint.

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OUR BLOG

MUSE CURATE: MALAIKA NABILLAH

Discover the inspiring story of Malaika Nabillah, a Togolese entrepreneur and artist who co-founded Togo Yeye, a creative platform promoting Togo's creative industry. Learn about her journey, her Batik fabrics...

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WORD ON THE STREET

Swift delivery and quality product

I just had to wait 7 days for my order, which was really quick (from Afrika to Europe). I really like the product I purchased, it was exactly how I expected to be. And thank you for the kind note that you wrote. The only thing I really didn't like was that I wasn't aware of paying the VAT.

Shane R, NL

As someone who's passionate about ethical and sustainable fashion, I was thrilled to find Adjoaa. They prioritise ethical sourcing and fair trade practices, and it shows in the quality of their products. I feel good knowing that my purchases are supporting responsible businesses and helping to promote African fashion around the world.

Henrietta D, USA

Excellent

Just like my beard oil, the black soap was fantastic. I feel super fresh after use and it arrived far earlier than I expected. Need as I say more? Thank you ADJOAA.COM for making it all possible. I'm sure coming back for even more products on your site.

Kofi A, UK

Hey I received the dress and my whole family completely FLIPPED
They absolutely love it so much.

Kemi, UK

Love love love!

I adore this piece. It is well crafted, true to size and even more beautiful in reality than it is on the site. The quality for price is exceptional. The process to order was effortless and team ADJOAA have great customer service. Highly recommend!

Sharntelle C, NZ

Lovely smooth texture

This butter had a lovely smooth texture. It keeps the skin smooth and soft especially during the winter months and Its has proven to be a hit with all the household.

MR D, UK

Stunning & Perfect fit!
I got the dress and it was well worth the wait. It is Stunning! And fits perfectly.  Thank you so much for your transparency, your responses and for connecting me with such a beautiful piece. 

Whitney C, USA

AMAAAAAZING!
You guys ROCK! Thank you so very much!

Naomi S, UK

Gorgeous dress
Amazing quality and beautiful fit! It was delivered fast!

Adjuah E, UK

Quality corset
I was amazed with the product I received. Thanks for your fast shipping.

Venus A, USA

Use coupon code WELCOME10 for 10% off your first order.

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