ADJOAA | Online Shopping for Sustainable Fashion by African Designers.
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Explore Premium Made In African Designer Brands at ADJOAA.COM ©

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Stay ahead of the fashion curve with ADJOAA's latest arrivals.



Support 100+ Thoughtfully-Sourced, Sustainable Black-Owned Brands and Emerging African Designers


Explore fresh arrivals, handpicked for trendsetters like you. Elevate your wardrobe with the newest fashion, skin care, and lifestyle essentials, and be the first to make a statement.


Well-made clever shoe design

Well-made clever shoe design. Premium quality and beautiful packaging

Nomakhosazana N, UK

Happy and satisfied customer

I love the clothes, the yellow color is beautiful and summery. They are edgy, fashionable, well priced and comfortable. I feel beautiful when I wear them. I can’t wait to wear them on my vacation. Thank you ADJOAA I'm so glad I found you on line.

Excellent customer service and always replying to my queries or questions.


Honey and extra gift

The honey is delicious. I will definitely by again. Also, thank you for the extra gift for my mother. She was very appreciative and loves your shea butter. Thank you again. Kind Regards,

Jack F, USA

The beautiful wearable art piece

A show stopper!! Talk to me nice 😁 Absolutely beautiful workmanship. Treat yourself.

Portia M, UK

My mother loved the shea butter

My mother loved the shea butter. I will definitely order more shea butter in the future

Jack F, USA

Very nice
Wow I love my dress big time. Very perfect for me. Love it❤❤❤

Una D, UK

Loooove it
The dress is perfectly tailored. I love it. Thank you!

Anita A, AT


Althea A, USA

Uniquely pretty
Soo pretty earrings and so beautifully packed

Anita A, AT

Swift delivery and quality product

I just had to wait 7 days for my order, which was really quick (from Afrika to Europe). I really like the product I purchased, it was exactly how I expected to be. And thank you for the kind note that you wrote. The only thing I really didn't like was that I wasn't aware of paying the VAT.

Shane R, NL

As someone who's passionate about ethical and sustainable fashion, I was thrilled to find Adjoaa. They prioritise ethical sourcing and fair trade practices, and it shows in the quality of their products. I feel good knowing that my purchases are supporting responsible businesses and helping to promote African fashion around the world.

Henrietta D, USA

Hey! I received the dress and my whole family completely FLIPPED
They absolutely love it so much.

Kemi, UK


Just like my beard oil, the black soap was fantastic. I feel super fresh after use and it arrived far earlier than I expected. Need as I say more? Thank you ADJOAA.COM for making it all possible. I'm sure coming back for even more products on your site.

Kofi A, UK

Love love love!

I adore this piece. It is well crafted, true to size and even more beautiful in reality than it is on the site. The quality for price is exceptional. The process to order was effortless and team ADJOAA have great customer service. Highly recommend!

Sharntelle C, NZ

Lovely smooth texture

This butter had a lovely smooth texture. It keeps the skin smooth and soft especially during the winter months and Its has proven to be a hit with all the household.


Stunning & Perfect fit!
I got the dress and it was well worth the wait. It is Stunning! And fits perfectly.  Thank you so much for your transparency, your responses and for connecting me with such a beautiful piece. 

Whitney C, USA

You guys ROCK! Thank you so very much!

Naomi S, UK

Gorgeous dress
Amazing quality and beautiful fit! It was delivered fast!

Adjuah E, UK

Quality corset
I was amazed with the product I received. Thanks for your fast shipping.

Venus A, USA



Use coupon code WELCOME10 for 10% off your first order.


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