ADJOAA: Home Of Sustainable Fashion by African Designers
This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.


Red dot

Discover Sustainably-Made and Ethically-Sourced Brands by African and Black Designers: Wear Our Stories©

Red dot


AJABENG: The intersection of minimalism and contemporary African art and culture.



Immerse yourself in the essence of natural ingredients, carefully selected to nourish and revitalize your skin.




Barbie-inspired Glamour: ADJOAA's Pink Collection

Dive into Barbie-mania at ADJOAA.

Unleash vibrant hues of pink and fuchsia to look Ken-sensational at any event. Ditch a life of plastic, but look fantastic with our range of environmentally friendly and sustainable clothing. Shop our premium African designers and Black-owned brands here, at ADJOAA.

Shop now!

ADJOAA: Sustainable Fashion from Africa and Black diaspora

ADJOAA is a curated, multi-brand online marketplace specialising in premium, high-fashion and sustainable brands by African designers and Black-owned businesses. ADJOAA is dedicated to creating a fully circular and environmentally conscious business. From sourcing to production and beyond, we guarantee ethical practices and minimise our manufacturing impact through environmentally conscious solutions.

Read more


Swift delivery and quality product

I just had to wait 7 days for my order, which was really quick (from Afrika to Europe). I really like the product I purchased, it was exactly how I expected to be. And thank you for the kind note that you wrote. The only thing I really didn't like was that I wasn't aware of paying the VAT.

Shane R, NL

As someone who's passionate about ethical and sustainable fashion, I was thrilled to find Adjoaa. They prioritise ethical sourcing and fair trade practices, and it shows in the quality of their products. I feel good knowing that my purchases are supporting responsible businesses and helping to promote African fashion around the world.

Henrietta D, USA

Hey! I received the dress and my whole family completely FLIPPED
They absolutely love it so much.

Kemi, UK


Just like my beard oil, the black soap was fantastic. I feel super fresh after use and it arrived far earlier than I expected. Need as I say more? Thank you ADJOAA.COM for making it all possible. I'm sure coming back for even more products on your site.

Kofi A, UK

Love love love!

I adore this piece. It is well crafted, true to size and even more beautiful in reality than it is on the site. The quality for price is exceptional. The process to order was effortless and team ADJOAA have great customer service. Highly recommend!

Sharntelle C, NZ

Lovely smooth texture

This butter had a lovely smooth texture. It keeps the skin smooth and soft especially during the winter months and Its has proven to be a hit with all the household.


Stunning & Perfect fit!
I got the dress and it was well worth the wait. It is Stunning! And fits perfectly.  Thank you so much for your transparency, your responses and for connecting me with such a beautiful piece. 

Whitney C, USA

You guys ROCK! Thank you so very much!

Naomi S, UK

Gorgeous dress
Amazing quality and beautiful fit! It was delivered fast!

Adjuah E, UK

Quality corset
I was amazed with the product I received. Thanks for your fast shipping.

Venus A, USA


Use coupon code WELCOME10 for 10% off your first order.


No more products available for purchase

Your cart is currently empty.