ADJOAA | Online Shopping for Sustainable Fashion by African Designers.
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NEW DESIGNERS ADDED MADE IN AFRICA SHOP NOW

ADJOAA

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Explore Sustainable Premium Made In Africa Designer Brands at ADJOAA.COM ©

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NEW ARRIVALS

ETHICAL SUSTAINABLE BRANDS RICH IN HERITAGE

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HOLIDAY GIFT GUIDE

SHOP MADE IN AFRICA GIFTS FOR HER, HIM, HOME & KIDS!

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NEW DESIGNER SPOTLIGHT

Explore new brands MADE IN AFRICA immersed in heritage, value traditional craftsmanship and have a passion for community

HOLDAY GIFT GUIDE

We know that picking the perfect gift can be overwhelming so we have put together a list of sustainable, eco-friendly and ethically made products. All Made in Africa, these gifts will always have a piece of heritage whenever you one uses the item! Cant find what you're looking for? You can purchase an ADJOAA gift card! 

THE HOLIDAY SEASON ESSENTIALS

Discover a selection of our wardrobe essentials for this holiday season

TRENDING BRANDS

A unique and exciting collective of premium designers of African descent, housed in a dot com universe that welcomes all of humankind to explore, shop, learn and play

SHOP BY OCCASION

Explore outfits for every occasion! From weddings to the beach and to brunch with friends. These handmade products are all Made in Africa with sustainability in mind. At ADJOAA we like to encourage the reduction of overconsumption so please shop while stocks lasts as we only have limited pieces available

SHOP BY LOCATION

Discover ADJOAA brands by location. Shop with ease if you are located in any of our hubs and receive your products not only faster but also with FREE shipping!

Enjoy sustainable brands rich in heritage from all corners of Africa with ADJOAA.

OUR BLOG

WORD ON THE STREET

The NNO Nayomi sandals are AMAZING

I utterly love these, they are so incredibly comfortable and the first day I wore them and walked all around town. And I had no tender spots or blisters - I wore them all of the next day too !!

They are super stylish and every time I’ve worn them I’ve had comments about how great they look. I love them so much I’ve ordered another pair in a different colour. I don’t usually write on-line reviews but I don’t usually have such a successful online purchase.

Andi S, USA

Very elegant outfit!

Beautiful outfit I had a lot of comments from people regarding my outfit.

Thank you ADJOAA.COM!

Debora B, GHANA

Impeccable Customer Service


I received the dress yesterday and just tried it on! I love it!! The underdress is figure-hugging, the embroidery colour is just perfect and the material of the agbada is everything. And it came in time before the funeral. I wanted to say thank you for your customer service and a dress that did not disappoint!

Rachel O, UK

A conversation starter


My Yara Agbada has arrived. I just tried the agbada on. Oh my goodness- it is beautiful. I know this is going to be a conversation starter. The quality of your finishing is professional. Please keep doing what you are doing with no compromise.

 Izin G-O, UK

Beautiful shoes

Hello, The shoes are beautiful and very comfortable to wear. Thank you for your excellent work and good luck!

 Isabelle C, FR

Well-made clever shoe design


Well-made clever shoe design. Premium quality and beautiful packaging

Nomakhosazana N, UK

Happy and satisfied customer

I love the clothes, the yellow color is beautiful and summery. They are edgy, fashionable, well priced and comfortable. I feel beautiful when I wear them. I can’t wait to wear them on my vacation. Thank you ADJOAA I'm so glad I found you on line.

Excellent customer service and always replying to my queries or questions.

MRS. S, UK

Honey and extra gift

The honey is delicious. I will definitely by again. Also, thank you for the extra gift for my mother. She was very appreciative and loves your shea butter. Thank you again. Kind Regards,

Jack F, USA

The beautiful wearable art piece

A show stopper!! Talk to me nice 😁 Absolutely beautiful workmanship. Treat yourself.

Portia M, UK

My mother loved the shea butter

My mother loved the shea butter. I will definitely order more shea butter in the future

Jack F, USA

Very nice
Wow I love my dress big time. Very perfect for me. Love it❤❤❤

Una D, UK

Loooove it
The dress is perfectly tailored. I love it. Thank you!

Anita A, AT

Beautiful
Beautiful

Althea A, USA

Uniquely pretty
Soo pretty earrings and so beautifully packed

Anita A, AT

Swift delivery and quality product

I just had to wait 7 days for my order, which was really quick (from Afrika to Europe). I really like the product I purchased, it was exactly how I expected to be. And thank you for the kind note that you wrote. The only thing I really didn't like was that I wasn't aware of paying the VAT.

Shane R, NL

As someone who's passionate about ethical and sustainable fashion, I was thrilled to find Adjoaa. They prioritise ethical sourcing and fair trade practices, and it shows in the quality of their products. I feel good knowing that my purchases are supporting responsible businesses and helping to promote African fashion around the world.

Henrietta D, USA

Hey! I received the dress and my whole family completely FLIPPED
They absolutely love it so much.

Kemi, UK

Excellent

Just like my beard oil, the black soap was fantastic. I feel super fresh after use and it arrived far earlier than I expected. Need as I say more? Thank you ADJOAA.COM for making it all possible. I'm sure coming back for even more products on your site.

Kofi A, UK

Love love love!

I adore this piece. It is well crafted, true to size and even more beautiful in reality than it is on the site. The quality for price is exceptional. The process to order was effortless and team ADJOAA have great customer service. Highly recommend!

Sharntelle C, NZ

Lovely smooth texture

This butter had a lovely smooth texture. It keeps the skin smooth and soft especially during the winter months and Its has proven to be a hit with all the household.

MR D, UK

Stunning & Perfect fit!
I got the dress and it was well worth the wait. It is Stunning! And fits perfectly.  Thank you so much for your transparency, your responses and for connecting me with such a beautiful piece. 

Whitney C, USA

AMAAAAAZING!
You guys ROCK! Thank you so very much!

Naomi S, UK

Gorgeous dress
Amazing quality and beautiful fit! It was delivered fast!

Adjuah E, UK

Quality corset
I was amazed with the product I received. Thanks for your fast shipping.

Venus A, USA

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