ADJOAA - Premium Marketplace for African Fashion Brands
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ADJOAA

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Adds to cart: representation and equity in fashion©

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Spotlight on our female-founded brands

Celebrating our women-led business as part of Women's History Month.

◀ Shop Black Women-Led Brands ▶

MADE IN GHANA

Celebrating Ghanaian Designers as part of Ghana month.

◀ SHOP NOW ▶

SHOP OUR BRANDS

Shop over 70 carefully-curated established and emerging black-owned brands from across Africa and the diaspora. Explore our stylish collection from Olooh Concept, Aga Culture, Vahnu Vamwe, Jermaine Bleu, Ezrumah, Voahary, MITIMETH, Kkerelé, Joseph Ejiro, Chema Chetu, Cute-Saint, AUGUST SEVN and many more artisanal and contemporary premium brands.

TOP SELLERS

SHOP BEAUTY & GROOMING

SHOP BEAUTY & GROOMING

SHOP FOOTWEAR

SHOP Footwear

Sustainability

Every effort is being made to ensure ADJOAA becomes a fully circular and sustainable business.

Read more

WORD ON THE STREET

Swift delivery and quality product

I just had to wait 7 days for my order, which was really quick (from Afrika to Europe). I really like the product I purchased, it was exactly how I expected to be. And thank you for the kind note that you wrote. The only thing I really didn't like was that I wasn't aware of paying the VAT.

Shane R, NL

As someone who's passionate about ethical and sustainable fashion, I was thrilled to find Adjoaa. They prioritise ethical sourcing and fair trade practices, and it shows in the quality of their products. I feel good knowing that my purchases are supporting responsible businesses and helping to promote African fashion around the world.

Henrietta D, USA

Excellent

Just like my beard oil, the black soap was fantastic. I feel super fresh after use and it arrived far earlier than I expected. Need as I say more? Thank you ADJOAA.COM for making it all possible. I'm sure coming back for even more products on your site.

Kofi A, UK

Love love love!

I adore this piece. It is well crafted, true to size and even more beautiful in reality than it is on the site. The quality for price is exceptional. The process to order was effortless and team ADJOAA have great customer service. Highly recommend!

Sharntelle C, NZ

Lovely smooth texture

This butter had a lovely smooth texture. It keeps the skin smooth and soft especially during the winter months and Its has proven to be a hit with all the household.

MR D, UK

Stunning & Perfect fit!
I got the dress and it was well worth the wait. It is Stunning! And fits perfectly.  Thank you so much for your transparency, your responses and for connecting me with such a beautiful piece. 

Whitney C, USA

AMAAAAAZING!
You guys ROCK! Thank you so very much!

Naomi S, UK

Gorgeous dress
Amazing quality and beautiful fit! It was delivered fast!

Adjuah E, UK

Quality corset
I was amazed with the product I received. Thanks for your fast shipping.

Venus A, USA

EXPLORE OUR EXTENSIVE RANGE OF CATEGORIES!

Use coupon code WELCOME10 for 10% off your first order.

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