ADJOAA | Your Premium Marketplace for African Fashion Brands
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New Arrivals



Show your love this Valentine's Day.

shop here


for a wardrobe that challenges the status quo


Discover a wide range of African-inspired clothing and accessories, perfect for any fashion-forward individual. Show your love this Valentine's Day.



Explore the latest African fashion trends from us. Shop for the newest and most popular styles in African clothing, accessories, and more. Trending now.



We’ve done all the hard work for you. Shop our curated gift guide. Our team has handpicked these thoughtful items to suit every budget and every pocket.





Every effort is being made to ensure ADJOAA becomes a fully circular and sustainable business.

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Blog posts

Africa Fashion Week London

EUROPE'S LARGEST FASHION EVENT PROMOTING AND NURTURING AFRICAN AND AFRICAN-INSPIRED DESIGN TALENT Since 2011, AFWL has hosted 9 catwalk events and contributed expertise to at least 10 more events produced...

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Africa Festival Wuerzburg

The International Africa Festival has been existing since 1989 and is the largest and oldest festival for African music and culture in Europe. More than 7.000 musicians and artists from...

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New Zealand Fashion Week

NZFW has evolved from a trade and industry event to become a multifaceted style showcase that engages thousands of fashion-focused delegates throughout the week before inviting the style-savvy public to...

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Copenhagen Fashion Week

A leading biannual fashion week in the nordics. Each season, esteemed industry leaders attend four days of showcases and events alongside the two trade shows CIFF and Revolver.

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Word on the Street

Just like my beard oil, the black soap was fantastic. I feel super fresh after use and it arrived far earlier than I expected. Need as I say more? Thank you ADJOAA.COM for making it all possible. I'm sure coming back for even more products on your site.

Kofi A.

Lovely Smooth Texture
This butter had a lovely smooth texture. It keeps the skin smooth and soft especially during the winter months and Its has proven to be a hit with all the household.


Stunning & Perfect fit!
I got the dress and it was well worth the wait. It is Stunning! And fits perfectly.  Thank you so much for your transparency, your responses and for connecting me with such a beautiful piece. 

Whitney C, USA

You guys ROCK! Thank you so very much!

Naomi S, UK

Gorgeous dress
Amazing quality and beautiful fit! It was delivered fast!

Adjuah E., UK

Quality Corset
I was amazed with the product I received. Thanks for your fast shipping.

Michaells, USA

Love love love!
I adore this piece. It is well crafted, true to size and even more beautiful in reality than it is on the site. The quality for price is exceptional. The process to order was effortless and team ADJOAA have great customer service. Highly recommend!

Sharntelle C. NZ

Use coupon code WELCOME10 for 10% off your first order.


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