March 20th marks Tunisia’s Independence Day, a celebration of freedom and resilience. Beyond political liberation, it’s also a time to honour Tunisia’s rich cultural legacy — including its growing influence in the global fashion scene. Tunisian designers are making waves by blending traditional craftsmanship with modern aesthetics, reflecting the country’s creative spirit and heritage.

As Tunisia celebrates its sovereignty, it’s inspiring to see how the nation’s independent spirit has fueled a thriving fashion industry. Today, Tunisian brands not only preserve age-old techniques but also innovate with sustainable practices, ethical production, and contemporary design. Tunisian fashion is carving out its own space globally, combining cultural authenticity with fresh, modern perspectives.

Tradition Meets Innovation

At ADJOAA, we’re proud to highlight Tunisia’s vibrant fashion scene, celebrating the artisans and designers who are pushing boundaries while honouring their roots. Here are 9 Tunisian fashion brands you need to know:

AWA YOU

If you’re looking for sleek, high-quality leather goods with a Tunisian touch, AwA YoU is the brand to explore. Founded with a focus on blending architectural design with traditional Tunisian craftsmanship, AwA YoU creates leather handbags, accessories, and small leather goods that reflect both precision and artistry. Its signature lies in intricate stitching techniques that pay homage to Tunisian heritage while incorporating modern design elements. Each piece is crafted using locally sourced materials, ensuring durability and authenticity. AwA YoU is the perfect blend of elegance and cultural pride.

TUNIQ

TUNIQ is redefining ethical production by empowering local artisans. Its decentralised production model allows artisans to work from home, set their own prices, and maintain flexible schedules. This approach supports local communities and preserves traditional Tunisian wool-making techniques. TUNIQ creates a range of men’s and women’s garments, from cosy wool coats to lightweight sweaters, with a focus on quality and comfort. The brand’s commitment to ethical production and fair wages sets it apart as a leader in Tunisia’s sustainable fashion scene.

SAMAKA

Samaka brings a contemporary edge to Tunisian fashion with its minimalist yet striking designs. Known for clean lines, soft fabrics, and understated colour palettes, the brand creates versatile wardrobe staples that reflect modern Tunisian aesthetics. Its collections often feature neutral tones and relaxed silhouettes, emphasising quality materials and expert craftsmanship. Samaka’s focus on simplicity allows the beauty of its design and construction to shine through, making it perfect for effortless everyday styling.

SAMYM

Samym is all about conscious fashion from the ground up. From material sourcing to production, the brand maintains a thoughtful and sustainable approach. Its ready-to-wear collections reflect a modern Tunisian identity while blending traditional elements with contemporary cuts and patterns. Samym’s designs feature natural fibres, eco-friendly dyes, and hand-stitched details, highlighting the craftsmanship of local artisans. It’s a brand for those who value both style and sustainability.

OUTA

Outa takes ocean conservation to the next level by transforming marine plastic waste into eco-friendly couture. Its designs are bold, innovative, and environmentally responsible — proving that waste can be turned into art. Outa’s pieces are known for their dramatic silhouettes and intricate details, often incorporating textures and patterns inspired by the sea. The brand’s commitment to ocean conservation is not just a statement — it’s woven into every piece. Outa’s collections demonstrate that fashion can be both environmentally responsible and creatively daring.

GUYA GANG

Guya Gang brings a fresh and youthful edge to sustainable fashion. The brand merges street style with eco-conscious production, creating pieces that feel modern and socially responsible. Its commitment to sustainable fabrics and ethical practices makes it a standout in the contemporary fashion space. Guya Gang’s pieces feature bold prints, relaxed fits, and vibrant colour palettes, reflecting Tunisia’s youthful energy. The brand works closely with local producers to minimise its environmental impact while creating fashion-forward designs.

QUARK

QUARK is revolutionising leather production with its innovative approach to sustainability. The brand combines traditional leatherworking techniques with modern eco-friendly practices, creating handbags and accessories that are both stylish and sustainable. QUARK’s pieces feature clean lines, rich textures, and earthy tones, reflecting Tunisia’s natural beauty. The brand prioritises ethical sourcing and production, ensuring that each item is crafted with care and respect for the environment. QUARK’s blend of tradition and innovation makes it a standout in the Tunisian fashion scene.

ASHAÎ

Founded in 2019, Ashaî draws inspiration from the work of Tunisian artist Léa-Véra. The brand’s designs reflect a deep connection to Tunisia’s artistic and cultural heritage, blending vibrant colours, abstract patterns, and modern silhouettes. Ashaî’s collections include flowing dresses and tailored separates, each showcasing bold prints and intricate details. Its commitment to celebrating Tunisian artistry while embracing contemporary design makes it a unique voice in the Tunisian fashion world.

LAMI MODE

LAMI MODE stands at the forefront of sustainable fashion in Tunisia. The brand’s commitment to eco-design is evident in its use of upcycled materials, including old weavings and leftover textiles, repurposed into fresh, contemporary pieces. LAMI MODE also harnesses natural dyes extracted from dye plants and agricultural waste, creating rich, earthy tones that make each garment unique. Specialising in tailor-made designs, the brand offers customers a personalised experience while maintaining a focus on environmental responsibility.

Join the Movement: Explore Tunisia’s Fashion Revolution

Explore these incredible Tunisian fashion brands today and support the artisans who are shaping the future of sustainable fashion. Follow them on Instagram and discover how you can bring their unique designs into your wardrobe.

ADJOAA is excited to be part of this global movement towards conscious fashion. Stay tuned for more updates and inspiring stories from around the world!

About The Author: Crystal Tan is a marketing and communication intern at ADJOAA, pursuing a bachelor’s in Global Management at Thunderbird School of Global Management, ASU.