AJABENG

AJABENG, a Ghanaian unisex brand born at the intersection of minimalism and contemporary African art and culture. Immerse yourself in the vibrant aesthetic that captures the essence of both minimalism and the richness of African heritage. As a brand available exclusively on ADJOAA, AJABENG combines experimental design elements with a conservative touch.

Inspired by the flamboyance of traditional African womenswear, the dynamic streetwear scene of Accra, and the bold geometry of art deco architecture, AJABENG pushes the boundaries of feminine and masculine elements. The result is a unique aesthetic that balances experimentation with conservatism, offering a fresh perspective on African fashion.

At AJABENG, we are committed to building a more sustainable fashion ecosystem. We prioritise fair employment practices, providing opportunities for young African creatives, and maximising the use of biodegradable materials in our creations. With each piece, we strive to make a positive impact on both the environment and the fashion industry.

Experience the acclaim of AJABENG, as seen on international runways and collaborations with renowned African creatives like stylist Daniel Obasi and photographer Stephen Tayo. Discover the brand featured in Clash Magazine, worn by Ghanaian indie music sensation Amaarae, and showcased on IndustrieAfrica by Cape Verdean songstress Mayra Andrade. Shop now and embrace the fusion of minimalism and contemporary African art with AJABENG, available on ADJOAA