Juweel: Empowering Fashion with a Heartwarming Mission | ADJOAA
This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.


Welcome to Juweel - a fashion brand with a compelling story and a heartwarming mission. Founded by Ghanaian entrepreneur Pearl Abbam, Juweel goes beyond just creating stylish accessories; it stands as a symbol of hope, empowerment, and social change.

Pearl's journey as an entrepreneur began with a strong desire to inspire the younger generation to live a purpose-driven life. With unwavering determination, she set out to make a difference in her community and beyond. Juweel became the embodiment of her vision, a platform to cater to bold and classy individuals who seek not only fashionable accessories but also a meaningful connection with the world.

What sets Juweel apart is its commitment to giving back to the community. Pearl believes in the power of education and skills development to uplift the lives of those less privileged. Through Juweel, she provides opportunities for individuals who have been unable to further their education, teaching them trade skills and instilling essential values like leadership, entrepreneurship, critical thinking, and concern for others.

Every piece created by Juweel represents an exploration into the rich skills, techniques, and craftsmanship passed down from generation to generation by Ghana's forefathers. Ghana is a country blessed with diversity, boasting 42 tribes, each gifted with a unique set of skills. As a brand, Juweel takes pride in celebrating this diversity by showcasing the beauty of handmade craftsmanship.

The designs at Juweel are a perfect blend of traditional artistry and modern aesthetics. Pearl and her team interpret the ancestral skills and techniques through a contemporary lens, creating accessories that are not only functional but also accentuate glam looks and elevate minimalist styles. Each piece narrates a different story, representing the character and uniqueness of the individuals who wear them.

But Juweel's impact doesn't stop there. With every purchase made, a portion of the proceeds is reinvested into the community. The brand is committed to the economic development of local women artisans, who are the backbone of Juweel's creations. By supporting these artisans, Juweel aims to uplift their lives and provide them with opportunities for a better future.

Beyond her entrepreneurial endeavors, Pearl is also an avid food enthusiast. She enjoys cooking and shares her delectable recipes on her food blog. Her love for knowledge-sharing drives her to help others develop and succeed, not only in the fashion industry but also in various aspects of life.

At Juweel, we believe that fashion has the power to create social and economic change. It goes beyond just being a means of self-expression; it becomes a tool for empowerment and transformation. When you wear a Juweel accessory, you are not just adding a beautiful piece to your collection, but you are also becoming part of a movement to create a positive impact on lives.

So, whether you're looking to elevate your style, support sustainable fashion, or be part of a movement for social change, Juweel is the brand for you. Join us on this meaningful journey and embrace the elegance, purpose, and beauty that our accessories embody.

Welcome to Juweel, where fashion meets purpose, and empowerment creates lasting change. Shop with us on ADJOAA and be part of the movement to make a difference in the world.

New Arrivals







Use coupon code WELCOME10 for 10% off your first order.


No more products available for purchase

Your cart is currently empty.